Getting started - Research

A series of workshops were implemented to inform the installation journey and narrative, this involved research and knowlege sessions with the client, utilising Miro and wireframed processes against testing and technology feasability for each. The sessions helped to form direction and decide how best to deliver the clients desired outcome for each experience.

A visual language and identity

The first visual task from here was to develop a brand for the overall hub that was in keeping with Berry’s existing identity. Utilising the existing typefaces and colour palette, I designed the sub brand to convey and reflect the hubs goals and targets, giving the experience a unique and impactful visual presence that could sit within Berry’s existing framework and be applied to the new one. Berry’s Global brand team then fine tuned elements to work with the hub.

The sub brand had to function within a darker environment primarily using screens and subtle lighting, therefore the palette was focused more into the mid to dark range using bright colours as highlights and primary interface elements. Typefaces were tested thoroughly for legibility across numerous screens, mixed reality and projection scenarios. The ongoing motif of circular shapes was used throughout the identity, shaping the narrative of a circular economy.

Implementation & delivery

The user experiences ranged from auto activated touch screens that came alive via Near Field Communication when a Berry product was placed in range, to communal quiz games that utilised projection and infra red motion detection relaying real time feedback. Other installations included a custom A.i. LLM based on Berry’s plastic production products and processes, to an educational mixed reality headset experience showcasing the production process of recycling plastics.

Prototypes & Planning

After defining client requirements and technical scope, I designed the user journey, created functional prototypes, and presented wireframes and walk-throughs to test ideas, present to the client, gather feedback, and produce development-ready interface assets.

Application & testing

Once testing results and feedback were integrated, I collaborated with development and 3D teams to apply Yamaha’s brand visual styling to the product.

A key UX challenge was educting users to use AR through minimal, icon-based depictions that worked across languages, achieved with animated visual instructions.

Brand formulation

Creating a brand that reflected the nature of an immersive company required a unique approach. I researched and tested multiple 3D, code, and motion experiments to explore the combination of the organic and technical.

Combining the outcome of the research and experimental phase informed the final branding, capturing the essence of creative excellence with technical expertise.

YouTube campaign

I was involved in the production of a short animated story voiced by Stephen Fry to boost awareness. My role was to create the look and feel of the animation for the storyboard artists to work from.

Once the storyboard was completed I translated the 3D prototypes into finalised art. This was done using Artificial Intelligence systems to turn prototyped 3D frames into full art, dramatically optimising the creative process and delivery time.

Anna Sewell House

Anna Sewell was the writer of the best selling Black Beauty book. I worked with Redwings to create an educational app and wall mural to explain the timellne of horse welfare. This was launched in conjunction with the opening event inside Anna Sewell's house in Great Yarmouth.

As the building was not always fully staffed, visitors could use a tablet to scan elements of the wall mural to open up self guides and rich content.

Outreach campaigns

I was involved in conceptualising various campaigns for visitors to the Redwings Horse Sanctuary, the key goal to leverage the efforts and activities of employees at Redwings into further social engagement and educational value.